Branding is not a linear process.
Like everything good, branding takes time. It takes mistakes, it takes testing, it takes experimenting. Hence, we see branding as an integrated process. While some processes may be straight-forward, there are those that require you to go back and forth to figure out what works, what doesn’t, what to keep, what to tweak, what to throw. That is how we ensure a future-proof brand.
We transform complexity into simplicity and make an impact.
To ensure a successful branding exercise, we always start with the right context – where we are now, what are people saying now, current perception, etc. By synthesising that data, we will be able to make informed decisions, identifying the gaps and opportunities, that will lead to an increase in brand equity and success!
And that is integrated branding for you! Want to know more?